Brian Tafoya (@btafoya)

Director of Engineering

Finale Media Company finalemedia.com

I am the architect and developer of software solutions, offering expertise in software architectural design and development. In addition to this, I hold a pivotal role in overseeing all software development projects, ensuring that they meet the highest standards of quality and efficiency. My responsibilities also extend to providing unwavering and continuous support for a variety of large-scale customer platforms. I am dedicated to ensuring the seamless operation and performance of these platforms, enhancing the customer experience and delivering exceptional results.

• iMemories.com – Developed a custom web framework integrated seamlessly with Shopify and the client’s order fulfillment system. Provide ongoing development and support, including the implementation of modern, AI-driven solutions tailored for enhanced customer service and support automation.
• TractorSunshade.com – PrestaShop-based eCommerce platform enhanced with custom extensions to support complex product configuration. Ongoing support and development, including tailored web applications built to meet the needs of targeted client segments.
• E-Commerce Platform Expertise – Extensive experience supporting and customizing leading eCommerce platforms including Shopify, PrestaShop, WordPress/WooCommerce, and OpenCart. Services include custom plugin/module development, theme customization, third-party API integration, performance optimization, and ongoing technical support tailored to each platform’s unique architecture and client needs.
• Cloud Infrastructure & Hosting – Proven expertise in deploying, managing, and scaling cloud-based environments across platforms such as Vultr, AWS, DigitalOcean, and other major providers. Extensive experience with Linux server administration, automated deployments, security hardening, performance tuning, and cost-optimized infrastructure design for high-availability applications.
• Project Management & Leadership – Over two decades of hands-on project management experience guiding software development, cloud infrastructure, and technical operations from concept to completion. Skilled in resource planning, client communication, budgeting, risk management, and on-time delivery. Proven ability to lead cross-functional teams, coordinate with stakeholders, and ensure successful outcomes across complex, multi-phase projects.
• Web Analytics & Tracking Solutions – Skilled in implementing and managing analytics platforms including Google Analytics, Meta Pixel, and open-source alternatives such as Matomo and Plausible. Provide end-to-end support for event tracking, conversion funnels, custom dashboards, GDPR compliance, and data-driven optimization strategies to enhance marketing performance and user insights.
• PHP, JavaScript, Bootstrap, Responsive Design

President/Senior Engineer

Tafoya Ventures tafoyaventures.com

We are a versatile support, design, development, and maintenance firm, with a core specialization in web-based applications. Our expertise extends to the creation and management of large-scale eCommerce platforms, seamless data integration systems, vibrant social platforms, and dynamic blogging solutions. In addition to our proficiency in web applications, we offer a comprehensive suite of services. We provide managed hosting solutions, ensuring your applications and websites run smoothly and efficiently. Our adept team handles system administration, taking care of the intricate details of your infrastructure. We excel in network design and implementation, ensuring robust connectivity and efficient data flow. Cybersecurity is a paramount concern in today's digital landscape, and we are committed to safeguarding your digital assets. Our cybersecurity services encompass proactive measures to protect your data and systems. Furthermore, we offer reliable internet access services to ensure uninterrupted connectivity. At our core, we are your one-stop solution provider, dedicated to delivering top-notch services across a wide spectrum of technical domains, ensuring the success and security of your online ventures.

• corporatelanding.com - WordPress development with custom theme and plugins. Ongoing support and administration.
• specialolympicsarizona.org - Installation, Setup, Custom theme and plugin development, Security, Hosting, and maintenance for 10 years.
• cutterpros.com - eCommerce Installation, Setup, Custom theme and plugin development, Security, Hosting, and maintenance since 2008. Currently in development of v2 in OpenCart.
• tractorsunshade.com - PrestaShop installation, setup, custom theme and plugin development, security, hosting, and maintenance since 2021.

Director of IT/Software Development

Hot Stix Golf linkedin.com

As a Senior Software Engineer/Architect, I lead and oversee several critical facets of our operations, ensuring a seamless and innovative experience for our customers. My role encompasses network implementation and maintenance, where I guarantee the reliability and efficiency of our network infrastructure. In addition to network management, I take charge of support staff oversight, ensuring that our team operates at peak performance to address any technical issues promptly. I also play a pivotal role in the continued IT development of our remote operations and franchises, enabling them to stay at the forefront of technology. Furthermore, I lead the oversight and development of our flagship software products for Hot Stix Brand, specializing in golf fitting and equipment R&D. This responsibility involves architecting cutting-edge solutions and steering the development process to create the best-in-class software products that empower our customers and maintain our brand's reputation for excellence.

Senior Developer

Insight linkedin.com

I spearheaded the design and extensive refactoring of the insight.com web administration suite, a vital component of the company's online infrastructure. In addition, I played a pivotal role in revamping a custom lead management system, optimizing its functionality for enhanced performance. I also took charge of modernizing our web-based code release management system, long before the era of GitHub, streamlining the development process and making it more efficient.

VP of Information Technology/Lead Software Engineer

Smart Guys Computing

In my role at a technical solutions support company, I played a pivotal role in driving innovative projects and technical solutions that enhanced our clients' operations. Notably, I led the design and development of web-based business management software, providing our clients with a robust and streamlined platform to manage their operations. In addition to this core project, I successfully tackled various other initiatives, including workflow process management systems that optimized efficiency, seamless integration of e-commerce into legacy ERP systems, and the development of B2B solutions tailored for resellers, distributors, and medical claims processing. Furthermore, I specialized in crafting and implementing Linux-based server solutions to fortify our clients' cybersecurity. This involved the deployment of robust firewalls, spam protection mechanisms, and antivirus solutions, safeguarding their digital assets and data integrity. My commitment to delivering cutting-edge technical solutions has consistently contributed to the success and growth of our clients, ensuring their operations run efficiently and securely.

Senior Developer

Direct Alliance linkedin.com

In my role, I held a diverse set of responsibilities that contributed significantly to our organization's technological solutions. As the focal point for middleware and web services, I was entrusted with their development and maintenance, ensuring that our systems ran smoothly and securely. Furthermore, I took on the role of a B2B technical project manager, overseeing projects that aimed at enhancing our technical infrastructure. My responsibilities extended to the development and maintenance of B2B programs, particularly for the ibm.com website, including its critical components like "Shop IBM" in both the US and Europe, streamlining order fulfillment processes. I also had a hand in the design and development of an internal project management workflow engine, facilitating streamlined project execution and collaboration. Additionally, I played a critical role in the development of a web monitoring daemon, dedicated to monitoring the uptime of our crucial web services, ensuring their uninterrupted availability and top-notch performance. My multifaceted role exemplified my commitment to ensuring our organization's technological excellence, optimizing operations, and maintaining the highest standards of service delivery.

Sole Proprietor

Rio Grande Computing linkedin.com

Throughout my career, I've been at the forefront of web technology, playing a significant role in creating and sustaining a wide range of commercial websites, including e-commerce platforms and online communities. I've also been responsible for managing web database services, ensuring data is organized and accessible. In addition to web development, I've taken charge of multiple server implementations and maintenance. These servers have supported diverse services, such as web hosting, email hosting, domain name services, and shell services, contributing to the seamless operation of our digital infrastructure. Furthermore, I was an early adopter of the Internet and actively contributed to its growth. I developed and deployed a pioneering fully interactive social bulletin board system, which not only fostered online communities but also provided innovative dial-up internet access. My forward-thinking approach and technical expertise have left a lasting impact on the digital landscape.

Instructor

New Mexico Joint Apprenticeship Committee for the Electrical Industry

As an Electrical Program Instructor at the New Mexico Joint Apprenticeship Committee for the Electrical Industry, and a member of the International Brotherhood of Electrical Workers, Local 611, I have had the privilege of sharing my knowledge and expertise with aspiring electricians. In this role, I've been responsible for imparting essential electrical skills and industry knowledge to help prepare the next generation of professionals for a successful career in the electrical trade.

Foreman, Journeyman Electrician

J&S Electric

In my role at J&S Electric, a contractor of Los Alamos National Laboratories, I have help a leadership position with oversight over significant electrical projects of critical importance. This encompassed comprehensive project management, where I was responsible for orchestrating the entire project lifecycle. Additionally, I played a pivotal role in the design and implementation of Programmable Logic Controls (PLCs), providing safety process management. I took on the vital responsibility of Project Safety Coordinator, ensuring that all aspects of the projects adhered to the highest safety standards, prioritizing the well-being of the team and the successful execution of the projects.

Foreman, Journeyman Electrician

Johnson Controls World Services linkedin.com

In my role, I lead the management of the Electrical Power Quality Program at Los Alamos National Laboratories. This multifaceted role encompassed a wide range of responsibilities, from conducting diagnostics to engineering and implementing solutions for diverse power systems. Beyond technical aspects, I also excelled in labor management, efficiently scheduling jobs, coordinating teams, requisitioning materials, and leveraging my expertise in electrical engineering. This approach ensured the smooth operation of the program and the successful resolution of complex power quality challenges.